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Sales: the 30 Second Commercial and Marketing Workshop

Joel Burstein kicks off the day with his sales training the 30 Second Commercial. Students, with the help of mentors, will hone in on how to explain the problem they are solving in a way that gives customers a true sense of the pain. Next a marketing and branding overview will take participants through an exercise, where they will choose Pantone colors, fonts, and learn the next steps in logo creation. Lunch will be served at 11am.